Even after outsourcing my e-mail to a virtual assistant, there are still a few messages that come over the transom. Since the success of the book, I’ve been able to see some of the worst e-mail pitches out there. Here is an example of how to do it properly, with 5 tips and good template …
Measuring Social Media ROI: A Case Study (Plus: Tweet to Beat Winners)
Total Read Time: 10-15 Minutes Have you really seen ROI from Social Media? Social media marketing! Twitter consultancies! Conversational communications! Oh, these are exciting times. It seems like everyone and their grandma are getting into social media. On a whole, I think this is a good thing, but here’s the problem: whenever technology becomes fashion, …
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Prepping for Warren Buffett: The Art of the Elevator Pitch (Videos)
The Oracle of Omaha, the world’s richest man. (Photo: Stephanie Kuykenal/Bloomberg News/Landov) It’s 1:33am in Omaha and I can’t sleep. Much like pre-Santa jitters as a 7-year old, I’m so excited to potentially meet Warren Buffett tomorrow for the 1st time that my little reptile brain won’t turn off. Ridiculous? Perhaps, but he (Warren, not …
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Tips for Personal Branding in the Digital Age: Google Insurance, Cache-flow, and More…
Branding is no longer for Fortune 500 companies and Madison Avenue agencies with excessive budgets and inadequate tracking. Personal branding is about managing your name — even if you don’t own a business — in a world of misinformation, disinformation, and semi-permanent Google records. Going on a date? Chances are that your “blind” date has …